That Labour have lost the backing of the Sun newspaper probably isn't a deal breaker but it is significant.
Gordon Brown is trying to say that the backing of the Sun is unimportant. Really? Then why did Blair, Mandelson, Brown and Campbell all try so hard to win over the paper in the past?
The Sun, like all printed media, has lost some of the influence it once had, but that is not the same as saying that it has no influence at all. Millions of people read the Sun every day and they are likely to represent the kind of voters who will move their support between parties.
Perhaps the more significant point is the timing of the Sun's announcement, it was clearly designed to undermine Brown's set piece speech. This time next week few people will remember any of the points Brown was trying to make but they will remember that the Sun turned on him the very next day.
Saturday Seven Up
2 hours ago